Luxury Italian brands are spoilt for choice when it comes to working with artisanal brands. For the artisan, successful fashion brands provide financial security and recognition of their specialised creative skills. Skills that are often passed on from generation to generation. For the luxury brand, a partnership with an artisan demonstrates a commitment to quality…
SUMMARY: Italian fashion is a tale of luxury storytelling about family succession, independence, and Italian craftsmanship. For some fashion families, these act as a powerful brand differentiator, not just a business arrangement. Here are five families who excel at this. For many Italian businesses, the family is an integral part of brand identity. It is…
The Slow Movement originated in Italy in 1986 as a pushback against fast-paced modern life and globalisation. It promotes and celebrates the rewards of slow food, slow cities and slow travel. However, when Stefano Ricci returned from a trip to China in the early 1990s, he saw a business opportunity posed by an oriental culture…
For luxury Italian brands, heritage and storytelling are strategic levers that convert geography, craft and history into a commercial advantage.