The Art of Creative Business
Made in Italy is not a tour.
It is a bespoke immersion into the soul of one of the world’s most revered creative ecosystems.
Designed exclusively for founders, industry leaders, and creative entrepreneurs,
this six-day programme offers a rare look behind the curtain of Italian excellence.
We decode the DNA of brands that have mastered the balance between heritage
and innovation—from the fashion powerhouses of Milano through to the high-speed
engineering of Modena and Bologna and to the artisanal workshops of Firenze.
Learning
Our Philosophy
Why do Italian brands endure for generations?
Why does “Made in Italy” command global respect?
We believe the answer lies in a fantastic alchemy: a customer-centric approach to marketing, a relentless obsession with detail, and the ability to weave storytelling into a product’s identity.
Through a partnership with leading tutors from Polimoda and direct access to Florentine business owners, we move beyond theory. We explore how historic brands remain contemporary, how technical innovation coexists with the human touch, and how you can apply these centuries-old principles to elevate your own brand.
Experience
Our Promise To You
We understand that as a business leader, your time is your most valuable asset.
That is why Made in Italy is designed to be more than a learning experience—it is a strategic investment in your future.
Tangible Growth
You will leave not just with inspiration, but with a refined vision. Through our structured mentoring sessions and business presentations, we promise you will return home with actionable clarity on how to take your brand to the next level.
Exclusivity
We cap our cohort strictly at 20 participants. You will not be a face in a lecture hall; you will be part of a curated circle of peers, fostering genuine connections with fellow innovators and networking with invited speakers and creators.
Unrivalled Access
We open doors that remain closed to the public. From private tours of the Antico Setificio Fiorentino to dinners with local business owners, you will gain access to a network built on decades of trust.
World-Class Guidance
You will be led by industry titans who have lived the strategy. With insights from Programme Leaders like Massimiliano Giornetti (Director of Polimoda, former Creative Director of Salvatore Ferragamo) and Vasilis Dimitropoulos (former Global VP at Gucci), you are learning directly from the source of luxury excellence.
Joining them you will learn from influential speakers from Gucci, Prada, Balenciaga, Bottega Veneta and other international brands.
Meet the Programme Leaders
Vasilis Dimitropoulos
Luxury Brand Consultant
Former Global VP at Gucci
Vasilis is the former Global Vice President Client Services and Product Care at Gucci.
A seasoned executive with more than 20 years of experience in the luxury industry, Vasilis has held executive roles within the houses of Louis Vuitton and Celine.
At Gucci, Vasilis developed Gucci 9, the worldwide client services concept. He implemented several innovative projects including the launch of Gucci 9 Live, the personalized video call experience and pioneered Conversational AI as customer #0 with Salesforce.
www.edmundblok.com
Branding and Marketing in the Sadler Room, Rewley House, Oxford on June 11th, 2025.
Joe Pélissier
Branding & Tone of Voice Communication Expert
Joe is an international branding and communications expert, as well as a designer of award-winning, multi-format learning experiences.
He mentors founders seeking to scale their businesses, as well as directors and business owners looking for expert guidance on marketing and communication strategies.
As a sought-after course designer and facilitator, Joe collaborates with prestigious clients that include Oxford University, the European Parliament / Commission, England Rugby, Sony PlayStation, Nespresso, Louis Vuitton, and Gucci.